Getting Started

Follow this simple game plan to be part of the movement to tackle hunger in America.

Your 2014 Game Plan:

  1. Register to receive your free promotional materials.
  2. Collect money or canned goods before or on Super Bowl Sunday (February 2, 2014)
  3. Report your results at to share your victory and inspire others.
  4. Donate 100% of your collection to the charity of your choice.


Last year more than 260,000 youth participated in Souper Bowl of Caring, collecting more than $9.8 million in dollars and food for local hunger-relief charities. That's a total of more than $90 million collected since the movement began in 1990! This year's goal is to empower 275,000 young people to collect $11 million for charities in their communities. Help us grow this movement and tackle hunger in America!